Prior to the redesign, Sharon’s company had room for improvement in terms of its branding and website design. To create a more cohesive and polished image for the company, I drew inspiration from Sharon’s impressive interior design work and incorporated its elements into the new branding, business cards, and website design.
Sharon Lehman Designs was in need of a more cohesive branding and website design. The company lacked a distinct identity, and the website did not effectively showcase Sharon's impressive interior design work. To elevate the company's image and make it stand out in a crowded market, a new website and branding were necessary.
Using the existing website as a starting point, I identified the elements that would best connect the current website to a new branding, including the use of blue as a primary color and the tile shapes that were seen throughout the website. Additionally, I incorporated consistent design choices made in Sharon's interior design work, such as patterns and colors, to further establish a cohesive brand identity. As this was my first time using HTML and CSS, I took on the challenge of coding the website from scratch, which allowed me to enhance my coding skills and create a polished and professional final product.
