Alec Martin

Digital Coordinator

• Designed original website pages, wireframes, and digital web content, including graphics, visuals, and multimedia assets, while optimizing them for seamless digital distribution.
• Collaborated closely with cross-functional design and development teams to conceptualize, design, and implement landing pages, for paid campaigns and special events, emphasizing user-centric design principles.
• Managed and curated website content through backend systems to ensure consistency and optimal user experiences.
• Provided continuous support and maintenance for web and digital content, ensuring the functionality and relevance of online assets.
• Worked within the design team to produce a wide range of creative content, including logos/branding, package designs, and print and digital materials, contributing to a comprehensive and cohesive visual identity.

Design Intern

• Collaborated with designers to create diverse content, such as magazine layouts, social media visuals (both organic and paid), logos/branding, web and package designs, and print and digital materials
• Worked closely with the development team to build and fill pages for a range of clients, including non-profits and e-commerce companies
• Set and maintained clients’ branding to ensure consistency and quality across channels
• Conceptualized innovative brands and campaigns on a quarterly basis, based on a deep understanding of clients’ needs and strong design skills
• Utilized various design tools and technologies, including Adobe Creative Suite, Canva, and WordPress, to deliver outstanding outcomes for clients.

Scholar of Digital Design and Media Arts

• Led design projects for the Allan P Kirby Center, collaborating with small businesses and student entrepreneurs to fulfill their design needs
• • Worked directly with clients to assess their design and marketing needs, developing end products that furthered their business goals and aligned with their brand identity
• Played a key leadership role in guiding interns and fellow scholars to deliver outstanding design solutions, effectively organizing projects to leverage everyone’s talents and availability.
• Designed a variety of materials both internally and externally, including logos, marketing collateral, websites, and merchandise, utilizing WordPress, Wix, and Adobe Creative Suite (focusing on Illustrator and InDesign) to deliver high-quality results for clients.

Graphic Design Intern

• Developed and executed paid and organic social media campaigns for a diverse range of clients, leveraging data and insights to optimize performance and achieve outstanding results
• Created visually stunning open graphs for internal blog posts and marketing materials, aligning each design element with the company’s brand identity and marketing objectives
• Worked both remotely and in-person to ensure seamless communication and collaboration with colleagues, ensuring that all projects were delivered on-time and to the highest quality standards.

Studio 20 Treasurer

Worked amongst teams of fellow student designers to complete project-based work such as creating videos, logos, menus, and posters for local businesses and clubs looking for help.

Wilkes Direct Effect Innovation Challenge Team 2021

Participated in a team of Wilkes graphic design students for a national marketing competition where we:

• Created the winning marketing campaign for the Naval Aviation Museum Foundation
• I later represented and presented my teams work and the value of the competition to a seminar of attendees.

Wilkes University, 2023

Degree: Bachelor of Arts in Digital Design and Media Arts
Minor: Marketing
GPA: 3.56