Organicano

Organicano is a coffee shop design concept that centers around building community through coffee and creating a seamless ecommerce experience. It's worth noting that, despite not being a big coffee drinker myself, I was inspired to create this coffee brand because of the unique and interesting ways that coffee shops can bring people together. Through the process of creating Organicano, I learned a lot about the art and science of coffee, and how it can be a way to connect with others in a meaningful way.

Project Type

School

Tools Used

Adobe Illustrator, Adobe Photoshop, Figma

Buzzwords

Web Design, Logo Design, Logo Animation, Package Design

View Prototype

The Challenge

The problem that Organicano seeks to address is the lack of community-oriented coffee shop brands that prioritize a seamless online ordering experience. As someone who isn't a big coffee drinker, I was inspired by the idea that a good coffee shop can be more than just a place to grab a cup of coffee. It can also serve as a hub for the local community, bringing people together to socialize, work, or simply enjoy a great cup of joe.

The Solution

Through the design of the website, logo, and packaging, I sought to create a cohesive and inviting aesthetic that would appeal to both coffee aficionados and those new to the coffee scene. By incorporating features like a blog, newsletter, and friendly tone, the brand seeks to connect with its local community and promote a sense of togetherness. Throughout the package design, website, logo, and animation, naturalness and community are at the forefront of the design choices. Ultimately, the goal of Organicano is to inspire others to see coffee not just as a drink, but as a way to bring people together and promote a more natural, connected world, while also providing a seamless online ordering experience for customers.