Good Day is a hair care brand concept that focuses on promoting healthy hair and a sense of well-being. The brand's core philosophy is centered around the idea that when you look good, you feel good. This project was also an intentional departure from my usual design style, as I aimed to create something more feminine and outside of my comfort zone.
The problem that Good Day seeks to solve is the lack of emphasis on the connection between hair health and overall wellness in the hair care industry. Many hair care products focus solely on superficial benefits like shine or volume, rather than addressing the root causes of hair damage and promoting long-term hair health.
Good Day's solution to this problem is to create a hair care brand that prioritizes the connection between hair health and overall wellness. By using an earthy cream color scheme, the brand aims to create a natural and wholesome aesthetic. Additionally, the use of fun, bright colors and designs injects a sense of joy and playfulness into the products. Each product also features a confidence-boosting quote on the back, further emphasizing the brand's goal of promoting a positive self-image and sense of well-being.
